Image of Beauty was founded in New Zealand in 2004, initially providing Photography, Make-up Artistry and Hair Styling services for weddings in the Coromandel area of New Zealand.
• In 2009, Image of Beauty relocated to Central Alberta making Red Deer, Alberta its home base. While continuing to provide the same services as in New Zealand, it quickly became a successful business model.
• In 2012, Image of Beauty won awards in three categories as determined by the Wedding Industry Experts of Best Photography, Best Make-up and Best Hair Design.
• In 2014, Image of Beauty added Videography, Photo Books and printing services to its range of products and services.
• In 2017, Image of Beauty expanded into Calgary, Alberta making this the second location in Alberta.
• In Late 2017, Image of Beauty stepped in Mexico by opening its first franchise in Cancun, Mexico